All Posts Tagged With: "Business Strategy"

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Clicking With A New Generation of Agents

It is estimated that nearly 60% of the National Association of REALTORS membership is now comprised of Generation X and Generation Y. So when did this happen? It is a reality, yet brokerages all across North America have yet to adapt and are operating under the status quo of bygone decades. Is your brokerage guilty? Are you delivering on the expectations of these generations, and generations to come?

12Mar2010 | Jonathan D. Nicholas | 0 comments | Continued
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Marketing 2.0: Print VS Internet

Industry gurus and marketing experts are touting that “Print is dead!” Is this really the case, and how does this apply to the real estate industry? In today’s multi-generational society, knowing where to spend your marketing dollars for the greatest return is critical to your success. In this 60 minute webinar, Jonathan Nicholas will be sharing marketing insights on this timely subject.

12Mar2010 | Jonathan D. Nicholas | 0 comments | Continued
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Video Marketing: Take A Cue From Google

If you’re looking to add video content to your website, or online marketing efforts; look no further than the creative genius behind the Google “Search Stories” series of commercials such as the “Parisian Love” commercial that aired during the Super Bowl.

16Feb2010 | Jonathan D. Nicholas | 0 comments | Continued
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Lead Management: Cash Cow or Mad Cow?

Are leads pouring into your website?  Hopefully so!  However, how many are you converting to closed business?  I know, I’m sorry to bring that up, but it deserves an answer.  Do you even know what your conversion rates are?  Out of every 10 leads that you get, how many are actually turning into paid business?
It [...]

23Oct2009 | Jonathan D. Nicholas | 0 comments | Continued
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Are You Running A Non-Profit Organization?

A rhetorical question, and yet a painful reality for many real estate organizations — are you running a non-profit organization? It is estimated that up to 70% of real estate brokerages fail to report a profit each year. This is a statistic that has been a reality for many years, and can only be worse in today’s challenging market.

23Oct2009 | Jonathan D. Nicholas | 0 comments | Continued
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The Recruiter’s Role in Mergers & Acquisitions

Just recently I was called upon to address an exclusive group of real estate industry CEOs, Management and Recruiters.  This gathering collectively represented top North American companies and over 230,000 sales associates. 
I’m not trying to be secretive about whom this group was.  The impact of the numbers deserve to be considered up front and by themselves.  [...]

23Apr2009 | Jonathan D. Nicholas | 0 comments | Continued
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Don’t Give Up! You’re Three Feet From Gold

This morning my email client announced an email from Mr. Greg S. Reid.  It is not unusual to hear from Greg from time to time, but something was different today.  His email captured my attention with the very first line after the greeting…. 
Dear Jonathan,
Ever felt discouraged?
Wanted to give up and throw in the towel?
Have you ever faced challenges that [...]

19Dec2008 | Jonathan D. Nicholas | 0 comments | Continued
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Dysfunction Junction What’s Your Function?

It’s true.  I’m a product of Schoolhouse Rock and 1970’s Saturday morning cartoons.  Hence the title of this post.  The title is my effort in questioning the usefulness of “decision by committee.”  I couldn’t think of a more appropriate description for this common corporate practice.  Afterall, in many companies, every meeting turns into a dyfunction junction.  I love despair’s meeting poster  that [...]

5Aug2008 | Jonathan D. Nicholas | 0 comments | Continued
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Effect Change: Share The Vision

Organizations, their executives and hired consultants spend countless hours in annual strategic planning exercises that help to remind everyone involved that over half of last year’s initiatives were never realized.  I can just hear the whispers now, “I forgot about that one.  Whatever happened to that project.  Where did we drop the ball?” 
Relate this to our founding [...]

30Jul2008 | Jonathan D. Nicholas | 0 comments | Continued
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Company Meetings: 10 Elements of Success!

Last week I posted about company meetings and the things that an organization or its leader should never do in a company meeting.  When I write about company meetings, I’m referring to regularly scheduled meetings such as sales meetings or update meetings held in most sales-based organizations.
This week I want to continue the discussion by focusing [...]

15Jul2008 | Jonathan D. Nicholas | 0 comments | Continued
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