All Posts Tagged With: "advertising"
Further Decline in Print Ad Placement
The declining advertising placement trend that started in 2006 continues to take its toll on the newspaper industry causing many to ask, “How low can it go?” Resembling a downhill ski slope, the downward sales trajectory of print newspaper advertising visually conveys the loss that many publications are reeling from.
According to a recent report released by the Newspaper Association of America, [...]
The Break Up: Newspapers & Real Estate
This last weekend a major event occured within the newspaper publishing world. Just in case you missed it, the LA Times announced that they would no longer publish a dedicated real estate section. The announcement comes as no surprise as competition from online real estate advertising sites has been gaining over the last few quarters.
Lauren [...]



