Significant Trends

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Clicking With A New Generation of Agents

It is estimated that nearly 60% of the National Association of REALTORS membership is now comprised of Generation X and Generation Y. So when did this happen? It is a reality, yet brokerages all across North America have yet to adapt and are operating under the status quo of bygone decades. Is your brokerage guilty? Are you delivering on the expectations of these generations, and generations to come?

12Mar2010 | Jonathan D. Nicholas | 0 comments | Continued
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Marketing 2.0: Print VS Internet

Industry gurus and marketing experts are touting that “Print is dead!” Is this really the case, and how does this apply to the real estate industry? In today’s multi-generational society, knowing where to spend your marketing dollars for the greatest return is critical to your success. In this 60 minute webinar, Jonathan Nicholas will be sharing marketing insights on this timely subject.

12Mar2010 | Jonathan D. Nicholas | 0 comments | Continued
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The Problem with Lead Generation

One only has to spend a few moments searching “lead generation” on the likes of Google or Bing to see that there is a big problem regarding the subject of lead generation. After reading through search results, regardless of industry, lead generation is still the focus and emphasis for many companies, and their marketing plans. [...]

16Feb2010 | Jonathan D. Nicholas | 0 comments | Continued
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Bye Food Pyramid, Hello Media Pyramid!

Remember grade school?  You know, the USDA’s basic food groups, each having their own special portion of the pyramid.  I’m not sure if I’ve ever known anyone who actually followed the prescribed pyramid to the letter.  Though that is not a bad thing.  After all it seems as if half of the advice we were [...]

14Aug2009 | Jonathan D. Nicholas | 0 comments | Continued
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Social Networking: Prospecting in Web 2.0

It couldn’t have been a week ago that a friend of mine was bemoaning his employer’s lack of social networking knowledge.  Especially as it relates to the world of prospecting, lead generation and marketing.  Upon returning to the office this Monday, a twitter message containing a link to the following video was waiting in the [...]

16Dec2008 | Jonathan D. Nicholas | 3 comments | Continued
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A Fresh Perspective on Globalization & Knowledge

Thank you to all my friends, subscribers and colleagues who send me great information.  Especially when it has a paradigm changing affect.  Like this video that was forwarded to me by Eric Edwards from Indianapolis, IN. 
The video is titled, “Did You Know?” and was created by Karl Fisch.  Research credit is given to Karl Fisch, Jeff Brenman of Shift Happens [...]

16Dec2008 | Jonathan D. Nicholas | 0 comments | Continued
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How to Break Through to Gen Y — Secrets Revealed

 
Hear expert business advice from Anastasia Goodstein, Author and Founder, Ypulse, as she talks about the best ways business can get through to Gen Y as well as other good business tips concerning youth marketing.
The top business experts know that each generation of consumers gets more difficult to engage as a greater number of companies [...]

20Sep2008 | Jonathan D. Nicholas | 0 comments | Continued
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Orwell’s Generation: Gen-Z Has Nowhere to Hide

It now appears that George Orwell’s ideas regarding big brother were not too far off.  Well at least the date wasn’t too far off — 1984.  If he would have moved that date forward about a decade history might have  credited him with predicting the influences and experiences of Generation Y, and how those influences will affect the parenting methods that [...]

17Sep2008 | Jonathan D. Nicholas | 0 comments | Continued
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Far Reaching Attempts at Social Media are Alarming!

The famed consultant Jay Conrad Levinson coined the term “Guerilla Marketing” and has written several best-selling books on the subject as well.  I’m sure that even the cutting edge Mr. Levinson could not have imagined the ferver and buzz that another type of marketing could create.  Of course I’m talking about social media.  Its seems [...]

13Sep2008 | Jonathan D. Nicholas | 1 comment | Continued
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Further Decline in Print Ad Placement

The declining advertising placement trend that started in 2006 continues to take its toll on the newspaper industry causing many to ask, “How low can it go?”  Resembling a downhill ski slope, the downward sales trajectory of print newspaper advertising visually conveys the loss that many publications are reeling from.  
According to a recent report released by the Newspaper Association of America, [...]

5Sep2008 | Jonathan D. Nicholas | 3 comments | Continued
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