Real Estate

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Social Media: Driving Dollars to Your Bottom Line!

Social media and social networking are not just short term fads, but rather strategies and tactics that offer lucrative marketing channels for your real estate practice. If you’ve not jumped onto the social media bandwagon, its not too late to do so. However, a word of caution and advice for those contemplating embarking into this marketing media. The word is: Strategy!

28Oct2009 | Jonathan D. Nicholas | 0 comments | Continued
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Lead Management: Cash Cow or Mad Cow?

Are leads pouring into your website?  Hopefully so!  However, how many are you converting to closed business?  I know, I’m sorry to bring that up, but it deserves an answer.  Do you even know what your conversion rates are?  Out of every 10 leads that you get, how many are actually turning into paid business?
It [...]

23Oct2009 | Jonathan D. Nicholas | 0 comments | Continued
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Are You Running A Non-Profit Organization?

A rhetorical question, and yet a painful reality for many real estate organizations — are you running a non-profit organization? It is estimated that up to 70% of real estate brokerages fail to report a profit each year. This is a statistic that has been a reality for many years, and can only be worse in today’s challenging market.

23Oct2009 | Jonathan D. Nicholas | 0 comments | Continued
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Mergers & Acquisitions: Finding the Perfect Suitor

A tough market can make even the most fiercely independent brokers reconsider their long-term ownership strategy. Here’s what to consider before being acquired.

4Sep2009 | Jonathan D. Nicholas | 0 comments | Continued
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Post Closing Confessions from an Orphaned Home-seller

Over the years I’ve read countless articles from a real estate agent’s perspective on how to treat clients, fiduciary responsibilities and the do’s and don’ts of good customer service.  I’ve sat through courses, lectures, break-out sessions, keynotes and thumbed my way through more than one industry periodical — researching the the ins and outs of how clients [...]

19Sep2008 | Jonathan D. Nicholas | 1 comment | Continued
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Encore Performance: Lead Generation is Dead!

Every once in a while I’ll run across an opinion, statement or in this case a blog post that deserves and bears another 15 minutes in the spotlight.  I’ll call it an encore performance.  Especially if at the time of its original delivery, the mindset of the targeted audience was not prepared for the paradigm shifting thought or idea.   I submit to [...]

17Sep2008 | Jonathan D. Nicholas | 0 comments | Continued
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E-Lead Management and Texas REALTORS

As the Texas coast was preparing for the arrival of Hurricane Ike, Texas REALTORS gathered in San Antonio, TX for their annual State Convention and Expo headquartered at the Henry B. Gonzales Convention Center.   The meetings were kicked off on Tuesday, September 9th with a keynote address by fellow Texan and former White House advisor Karl Rove.  Mr.  [...]

14Sep2008 | Jonathan D. Nicholas | 3 comments | Continued
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Construction Spending Lowest Since 2001

According to the latest report released Tuesday by the U.S. Department of Commerce, it would appear that construction spending declined by 0.6 percent in July, which is double the 0.3 percent decrease analysts had been expecting, and the largest drop since February of this year when the findings revealed a 0.9 percent decline.
If you were wondering how the overall [...]

3Sep2008 | Jonathan D. Nicholas | 0 comments | Continued
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The Break Up: Newspapers & Real Estate

This last weekend a major event occured within the newspaper publishing world.  Just in case you missed it, the LA Times announced that they would no longer publish a dedicated real estate section.  The announcement comes as no surprise as competition from online real estate advertising sites has been gaining over the last few quarters.
Lauren [...]

31Jul2008 | Jonathan D. Nicholas | 0 comments | Continued
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Caution: Merger Ahead!

The other day I was surfing the net (that is code for avoiding the things that really need to get done) and ran across the new Honda Coupe website www.why-merge.com. I have to admit that I was a little curious due to the title alone. Of course the website is a great Gen Y marketing [...]

9Jun2008 | Jonathan D. Nicholas | 2 comments | Continued
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