Lead Generation

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Social Networking: Prospecting in Web 2.0

It couldn’t have been a week ago that a friend of mine was bemoaning his employer’s lack of social networking knowledge.  Especially as it relates to the world of prospecting, lead generation and marketing.  Upon returning to the office this Monday, a twitter message containing a link to the following video was waiting in the [...]

16Dec2008 | Jonathan D. Nicholas | 3 comments | Continued
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Encore Performance: Lead Generation is Dead!

Every once in a while I’ll run across an opinion, statement or in this case a blog post that deserves and bears another 15 minutes in the spotlight.  I’ll call it an encore performance.  Especially if at the time of its original delivery, the mindset of the targeted audience was not prepared for the paradigm shifting thought or idea.   I submit to [...]

17Sep2008 | Jonathan D. Nicholas | 0 comments | Continued
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E-Lead Management and Texas REALTORS

As the Texas coast was preparing for the arrival of Hurricane Ike, Texas REALTORS gathered in San Antonio, TX for their annual State Convention and Expo headquartered at the Henry B. Gonzales Convention Center.   The meetings were kicked off on Tuesday, September 9th with a keynote address by fellow Texan and former White House advisor Karl Rove.  Mr.  [...]

14Sep2008 | Jonathan D. Nicholas | 3 comments | Continued
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Business Expert and Online Marketing Guru says Traditional PR People Mess up Online

David Meerman Scott has got news for traditional PR people: public relations today is much more than dealing with the media. Scott, a business expert in online marketing and best-selling author of The New Rules of Marketing and PR, shares this thinking in a new business TV show from CEO TV: “Your Business Channel.”
“I think [...]

1Sep2008 | Jonathan D. Nicholas | 0 comments | Continued
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Syndication isn’t a Four Letter Word!

Well right away I’m sure I grabbed your attention or at least peaked the interest of those who remember what a bad word this was back in the 80’s and 90’s. I’m referring of course to our “old mindset” that defined syndicator as a some type of “carpet-bagger” that rolled into town and swindled investors [...]

18May2008 | Jonathan D. Nicholas | 0 comments | Continued
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