Lead Generation

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Marketing 2.0: Print VS Internet

Industry gurus and marketing experts are touting that “Print is dead!” Is this really the case, and how does this apply to the real estate industry? In today’s multi-generational society, knowing where to spend your marketing dollars for the greatest return is critical to your success. In this 60 minute webinar, Jonathan Nicholas will be sharing marketing insights on this timely subject.

12Mar2010 | Jonathan D. Nicholas | 0 comments | Continued
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The Problem with Lead Generation

One only has to spend a few moments searching “lead generation” on the likes of Google or Bing to see that there is a big problem regarding the subject of lead generation. After reading through search results, regardless of industry, lead generation is still the focus and emphasis for many companies, and their marketing plans. [...]

16Feb2010 | Jonathan D. Nicholas | 0 comments | Continued
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Lead Management: Cash Cow or Mad Cow?

Are leads pouring into your website?  Hopefully so!  However, how many are you converting to closed business?  I know, I’m sorry to bring that up, but it deserves an answer.  Do you even know what your conversion rates are?  Out of every 10 leads that you get, how many are actually turning into paid business?
It [...]

23Oct2009 | Jonathan D. Nicholas | 0 comments | Continued
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Must Have Checklist for Building a Website!

To my regular readers, I certainly hope that you don’t mind if I share a free resource instead of just another article.
It’s not often that you come across a resource that is worth it’s price, delivers on its promise or doesn’t regurgitate everything you already know.   For all of these reasons,  I’m extremely excited about sharing [...]

14Aug2009 | Jonathan D. Nicholas | 0 comments | Continued
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Social Networking: Prospecting in Web 2.0

It couldn’t have been a week ago that a friend of mine was bemoaning his employer’s lack of social networking knowledge.  Especially as it relates to the world of prospecting, lead generation and marketing.  Upon returning to the office this Monday, a twitter message containing a link to the following video was waiting in the [...]

16Dec2008 | Jonathan D. Nicholas | 3 comments | Continued
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Encore Performance: Lead Generation is Dead!

Every once in a while I’ll run across an opinion, statement or in this case a blog post that deserves and bears another 15 minutes in the spotlight.  I’ll call it an encore performance.  Especially if at the time of its original delivery, the mindset of the targeted audience was not prepared for the paradigm shifting thought or idea.   I submit to [...]

17Sep2008 | Jonathan D. Nicholas | 0 comments | Continued
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E-Lead Management and Texas REALTORS

As the Texas coast was preparing for the arrival of Hurricane Ike, Texas REALTORS gathered in San Antonio, TX for their annual State Convention and Expo headquartered at the Henry B. Gonzales Convention Center.   The meetings were kicked off on Tuesday, September 9th with a keynote address by fellow Texan and former White House advisor Karl Rove.  Mr.  [...]

14Sep2008 | Jonathan D. Nicholas | 3 comments | Continued
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Business Expert and Online Marketing Guru says Traditional PR People Mess up Online

David Meerman Scott has got news for traditional PR people: public relations today is much more than dealing with the media. Scott, a business expert in online marketing and best-selling author of The New Rules of Marketing and PR, shares this thinking in a new business TV show from CEO TV: “Your Business Channel.”
“I think [...]

1Sep2008 | Jonathan D. Nicholas | 0 comments | Continued
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Syndication isn’t a Four Letter Word!

Well right away I’m sure I grabbed your attention or at least peaked the interest of those who remember what a bad word this was back in the 80’s and 90’s. I’m referring of course to our “old mindset” that defined syndicator as a some type of “carpet-bagger” that rolled into town and swindled investors [...]

18May2008 | Jonathan D. Nicholas | 0 comments | Continued

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