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The Problem with Lead Generation

One only has to spend a few moments searching “lead generation” on the likes of Google or Bing to see that there is a big problem regarding the subject of lead generation. After reading through search results, regardless of industry, lead generation is still the focus and emphasis for many companies, and their marketing plans. [...]

16Feb2010 | Jonathan D. Nicholas | 0 comments | Continued
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Video Marketing: Take A Cue From Google

If you’re looking to add video content to your website, or online marketing efforts; look no further than the creative genius behind the Google “Search Stories” series of commercials such as the “Parisian Love” commercial that aired during the Super Bowl.

16Feb2010 | Jonathan D. Nicholas | 0 comments | Continued
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Social Media: Driving Dollars to Your Bottom Line!

Social media and social networking are not just short term fads, but rather strategies and tactics that offer lucrative marketing channels for your real estate practice. If you’ve not jumped onto the social media bandwagon, its not too late to do so. However, a word of caution and advice for those contemplating embarking into this marketing media. The word is: Strategy!

28Oct2009 | Jonathan D. Nicholas | 0 comments | Continued
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Lead Management: Cash Cow or Mad Cow?

Are leads pouring into your website?  Hopefully so!  However, how many are you converting to closed business?  I know, I’m sorry to bring that up, but it deserves an answer.  Do you even know what your conversion rates are?  Out of every 10 leads that you get, how many are actually turning into paid business?
It [...]

23Oct2009 | Jonathan D. Nicholas | 0 comments | Continued
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Are You Running A Non-Profit Organization?

A rhetorical question, and yet a painful reality for many real estate organizations — are you running a non-profit organization? It is estimated that up to 70% of real estate brokerages fail to report a profit each year. This is a statistic that has been a reality for many years, and can only be worse in today’s challenging market.

23Oct2009 | Jonathan D. Nicholas | 0 comments | Continued
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Mergers & Acquisitions: Finding the Perfect Suitor

A tough market can make even the most fiercely independent brokers reconsider their long-term ownership strategy. Here’s what to consider before being acquired.

4Sep2009 | Jonathan D. Nicholas | 0 comments | Continued
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Email Management: 5 Rules to Taming Your Inbox

If you are like most successful professionals, your technology works hard for you.  In a sense, you expect that your technology will  make your life or vocation easier.   Your investment in technology provides many returns such as making you more efficient and creating opportunities for you to spend your time on other income producing activities.   Then again, there [...]

27Aug2009 | Jonathan D. Nicholas | 0 comments | Continued
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Social Networking Can Add Profits

Nationally recognized real estate consultant shares knowledge with Realtors
By Times Record News Staff , Originally Published on Wednesday, July 29, 2009

Written By Lee Grace, Classified Writer
Jonathan Nicholas, Virtual CEO, real estate sales strategist and consultant, was the speaker at the July membership luncheon of the Wichita Falls Association of Realtors held Wednesday, July 22, at the Wichita [...]

19Aug2009 | Jonathan D. Nicholas | 2 comments | Continued
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Must Have Checklist for Building a Website!

To my regular readers, I certainly hope that you don’t mind if I share a free resource instead of just another article.
It’s not often that you come across a resource that is worth it’s price, delivers on its promise or doesn’t regurgitate everything you already know.   For all of these reasons,  I’m extremely excited about sharing [...]

14Aug2009 | Jonathan D. Nicholas | 0 comments | Continued
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Bye Food Pyramid, Hello Media Pyramid!

Remember grade school?  You know, the USDA’s basic food groups, each having their own special portion of the pyramid.  I’m not sure if I’ve ever known anyone who actually followed the prescribed pyramid to the letter.  Though that is not a bad thing.  After all it seems as if half of the advice we were [...]

14Aug2009 | Jonathan D. Nicholas | 0 comments | Continued
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