Business Strategy

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The Problem with Lead Generation

One only has to spend a few moments searching “lead generation” on the likes of Google or Bing to see that there is a big problem regarding the subject of lead generation. After reading through search results, regardless of industry, lead generation is still the focus and emphasis for many companies, and their marketing plans. [...]

16Feb2010 | Jonathan D. Nicholas | 0 comments | Continued
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Video Marketing: Take A Cue From Google

If you’re looking to add video content to your website, or online marketing efforts; look no further than the creative genius behind the Google “Search Stories” series of commercials such as the “Parisian Love” commercial that aired during the Super Bowl.

16Feb2010 | Jonathan D. Nicholas | 0 comments | Continued
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Social Media: Driving Dollars to Your Bottom Line!

Social media and social networking are not just short term fads, but rather strategies and tactics that offer lucrative marketing channels for your real estate practice. If you’ve not jumped onto the social media bandwagon, its not too late to do so. However, a word of caution and advice for those contemplating embarking into this marketing media. The word is: Strategy!

28Oct2009 | Jonathan D. Nicholas | 0 comments | Continued
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Lead Management: Cash Cow or Mad Cow?

Are leads pouring into your website?  Hopefully so!  However, how many are you converting to closed business?  I know, I’m sorry to bring that up, but it deserves an answer.  Do you even know what your conversion rates are?  Out of every 10 leads that you get, how many are actually turning into paid business?
It [...]

23Oct2009 | Jonathan D. Nicholas | 0 comments | Continued
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Are You Running A Non-Profit Organization?

A rhetorical question, and yet a painful reality for many real estate organizations — are you running a non-profit organization? It is estimated that up to 70% of real estate brokerages fail to report a profit each year. This is a statistic that has been a reality for many years, and can only be worse in today’s challenging market.

23Oct2009 | Jonathan D. Nicholas | 0 comments | Continued
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Mergers & Acquisitions: Finding the Perfect Suitor

A tough market can make even the most fiercely independent brokers reconsider their long-term ownership strategy. Here’s what to consider before being acquired.

4Sep2009 | Jonathan D. Nicholas | 0 comments | Continued
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Email Management: 5 Rules to Taming Your Inbox

If you are like most successful professionals, your technology works hard for you.  In a sense, you expect that your technology will  make your life or vocation easier.   Your investment in technology provides many returns such as making you more efficient and creating opportunities for you to spend your time on other income producing activities.   Then again, there [...]

27Aug2009 | Jonathan D. Nicholas | 0 comments | Continued
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The Recruiter’s Role in Mergers & Acquisitions

Just recently I was called upon to address an exclusive group of real estate industry CEOs, Management and Recruiters.  This gathering collectively represented top North American companies and over 230,000 sales associates. 
I’m not trying to be secretive about whom this group was.  The impact of the numbers deserve to be considered up front and by themselves.  [...]

23Apr2009 | Jonathan D. Nicholas | 0 comments | Continued
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Don’t Give Up! You’re Three Feet From Gold

This morning my email client announced an email from Mr. Greg S. Reid.  It is not unusual to hear from Greg from time to time, but something was different today.  His email captured my attention with the very first line after the greeting…. 
Dear Jonathan,
Ever felt discouraged?
Wanted to give up and throw in the towel?
Have you ever faced challenges that [...]

19Dec2008 | Jonathan D. Nicholas | 0 comments | Continued
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Peter Schiff Should Be the new Treasury Secretary!

Countless so-called experts and self-proclaimed economists absolutely missed the signs that provided hints to our troubled economy.  You’ve probably grown tired of the speculation, talking heads and pontification of the financial networks.  This video compilation of Peter Schiff appearing as a guest on various financial news channels was created by a YouTube user and was forwarded to me by Ron Alpert out of [...]

23Nov2008 | Jonathan D. Nicholas | 0 comments | Continued
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