In this business CEO TV show, Anastasia Goodstein, Author and Founder of Ypulse, shares her thoughts on the best ways to get the notoriously cynical Gen Y on your side. See this show, as she shares her tips for business owners who are looking to make the connection.
Social media and networks have risen to become some of the most important facets of online communications and marketing today. But many companies ignore the new generation of business marketing tips and fail to get it right when it comes to using sites like Facebook where to engage large numbers of people and maximise on the great opportunities that exist for their brand.
When it comes to recruiting, the business experts know that employer brands are of high importance. Many large firms around the world have recognized the importance of a solid online reputation as an employer, and clearly demonstrating why young adults should work at their company.
In this video, Gen Y expert Anastasia Goodstein talks about how you can use social media and social networks to build employer brands and to take advantage of the entrepreneurial nature of youth today. She also explains how these business expert approaches can help improve the delivery of young employees, as well as improving retention rates.
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