Jonathan D. Nicholas | Virtual CEO | Strategist | Consultant

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As a speaker, strategist and consultant on solo-preneur, sales-based business and real estate topics both nationally and abroad, Jonathan Nicholas feels his driving purpose in life is to “improve other people’s lives.” This enduring purpose requires him to be a change master to those he engages through his entertaining and motivational style. His talents as a catalyst are sought out by those looking for new insight, and methods to overcome the status quo. Nicholas is a frequent contributor to the national media including: The Wall Street Journal, Money Magazine, Chicago Tribune, This Old House, Bankrate.com and Real Estate Business magazine. Nicholas served as the 2008 President of the Council of Real Estate Brokerage Managers (CRB) and serves on the Executive Committee for the National Association of REALTORS®.

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Social Networking: Prospecting in Web 2.0

December 16th, 2008 • Related • Filed Under
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It couldn’t have been a week ago that a friend of mine was bemoaning his employer’s lack of social networking knowledge.  Especially as it relates to the world of prospecting, lead generation and marketing.  Upon returning to the office this Monday, a twitter message containing a link to the following video was waiting in the que.  The message and video  helps to deepen our understanding of the frustrated mindset shared by connected, web-savvy salespeople.  

Even though the video is satire and parody, you’ll have to listen between the lines to capture the truth in what is being said.  Managers, supervisors and VP of sales should take heed, otherwise they risk loosing a new generation of marketers and salespeople. 

The video begs another post or comment on how a blended campaign and strategy is important in today’s web 2.0 world.  It’s no longer just about telemarketing or cold calling, though they play an important part in a firms overall marketing strategy.

By the way, the video was created by HubSpot.  Set to the tune of Alanis morissette’s Oughta Know, the video features a disgruntled and raging inbound marketing employee who is upset with her company’s lack of outbound strategy such as blogging, SEO, RSS and Twitter. 

If you would like to have the lyrics, they are available at HubSpot’s blog.

 

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There Are 3 Responses So Far. »

  1. Comment by Joe Spake on 17 December 2008:

    Jon,
    Best social networking/marketing video of 2008. Thanks for sharing.

  2. Comment by chris windley on 17 December 2008:

    Brilliant video – thank you !!!

  3. Comment by Steven Stearns on 18 December 2008:

    Jonathan,

    ow and w0w!

    This really points out that collaboration is key-the blend of ideas and practice.
    Sure, everyone should cc/prospect and probably can benefit in some way from calling.
    At the same time, those who choose not to be involved in social media do so at their own risk.
    And there are so many forms of social media-the key is to keep trying one until it clicks for you.

    Thanks for putting this out there!

    Steve

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