Hear expert business advice from Anastasia Goodstein, Author and Founder, Ypulse, as she talks about the best ways business can get through to Gen Y as well as other good business tips concerning youth marketing.

The top business experts know that each generation of consumers gets more difficult to engage as a greater number of companies find inroads to market their products to them. The next generation of consumers is Gen Y – a highly connected, technologically savvy but very cynical market.

If you’re looking for business marketing tips, then you’ll know that this next generation are as important as any before them – what you want to know is how you can reach them. Original, creative marketing and advertising methods are a must, and it needs to be engaging to them culturally, and also occur within the context of where they are – as always, it must be something of value.

In this business online TV show Anastasia Goodstein looks at several ways that you can put your message into context for Gen Y, and by understanding how you could do that, you should be able to make your business more meaningful to them, and therefore encourage engagement.

Watch this Business Legends show now – and see more this series for more online business tips from business experts like Anastasia Goodstein to find out the secrets and methods that took them to the top!

Other videos can be found within this site at CEO TV - Your Business Channel for business tips and advice.

Please weigh in with your Gen Y marketing advice.

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