The famed consultant Jay Conrad Levinson coined the term “Guerilla Marketing” and has written several best-selling books on the subject as well.  I’m sure that even the cutting edge Mr. Levinson could not have imagined the ferver and buzz that another type of marketing could create.  Of course I’m talking about social media.  Its seems as if everyone is talking about social media.  I see and hear it on a daily basis.

5 years ago, public relations and marketing experts would have referred to social media as grass-roots or word of mouth marketing.  In many ways it is the same.  However when you add in the element of technology – social media turns into its own category of marketing.  So much so that Madison Avenue types are scrambling to put their arms around this new form of media.  How can we leverage it?  How can we penetrate its users?  I’m sure they are in their creative work groups trying to figure out every new angle and discover formulas for predictible trajectories and returns for their clients.

This is the predicament that an analog industry finds itself in when trying to navigate their way through this digital user-driven media.   What if we could combine both offline and online experiences?  What would happen if we brought an analog experience to the digital lifestyle?  How much information could we extract from real life users?  Could we target those that are connected in the social networking ranks to be evangelists for a certain product, service, charity or organization?  The amount of information contained in profiles, twitter streams, facebook walls and other social sites could provide an alarming amount consumer behavior and usage information that could in-turn be segmented and targeted for an offline campaign.

With all of these possibilities in mind, Scott Blaszak uses his imagination to predict what kind of nightmare could happen if these two worlds collide.  Scott created this video to illustrate what the future of marketing might include.

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