Feature Article #1

The Problem with Lead Generation

One only has to spend a few moments searching “lead generation” on the likes of Google or Bing to see that there is a big problem regarding the subject of lead generation. After reading through search results, regardless of industry, lead generation is still the focus and emphasis for many companies, and their marketing plans. [...]

Jonathan D. Nicholas | February 16th, 2010 | Continued

Feature Article #2

Video Marketing: Take A Cue From Google

If you’re looking to add video content to your website, or online marketing efforts; look no further than the creative genius behind the Google “Search Stories” series of commercials such as the “Parisian Love” commercial that aired during the Super Bowl.

Jonathan D. Nicholas | February 16th, 2010 | Continued

Feature Article #3

Social Media: Driving Dollars to Your Bottom Line!

Social media and social networking are not just short term fads, but rather strategies and tactics that offer lucrative marketing channels for your real estate practice. If you’ve not jumped onto the social media bandwagon, its not too late to do so. However, a word of caution and advice for those contemplating embarking into this marketing media. The word is: Strategy!

Jonathan D. Nicholas | October 28th, 2009 | Continued

Feature Article #4

Lead Management: Cash Cow or Mad Cow?

Are leads pouring into your website?  Hopefully so!  However, how many are you converting to closed business?  I know, I’m sorry to bring that up, but it deserves an answer.  Do you even know what your conversion rates are?  Out of every 10 leads that you get, how many are actually turning into paid business?
It [...]

Jonathan D. Nicholas | October 23rd, 2009 | Continued

Feature Article #5

Are You Running A Non-Profit Organization?

A rhetorical question, and yet a painful reality for many real estate organizations — are you running a non-profit organization? It is estimated that up to 70% of real estate brokerages fail to report a profit each year. This is a statistic that has been a reality for many years, and can only be worse in today’s challenging market.

Jonathan D. Nicholas | October 23rd, 2009 | Continued

About this Site

Welcome to Jonathan Nicholas’ Blog and resource site.  Even though I wrote that first sentence in third person, please feel free take a look around, read some articles and post a comment or two.  I would enjoy hearing your view.
To find out more about me just click on my bio, grab a bag of popcorn and enjoy.  [...]